In Feburary 2016 16,
Where you build your guild's website ultimately depends on the features it has to offer and what you think you'll need. For example, Enjin features specially-designed raid boss trackers specifically for 'The Old Republic,' making it a good option for guilds in that MMO. On the other hand, Shivtr sports a client that can be used while playing hundreds of other games, letting clans keep in contact even when they're not playing the same game. Guild Portal is another website that offers one of the most comprehensive list of modules, offering a major variety for clans and guilds with different preferences.
Bonus Features to Consider
Consider some of the other features you'd like to have. If it's not so important that members talk to each other outside of the game, maybe you'll need a service that gives you a private forum; this way, players can discuss strategies with one another on their own schedule. A private messaging system can also help you get announcements to your group, such as a change in your normal gaming schedule, if they're otherwise difficult to reach all at once.
Displaying Clan Achievements on the Site
One of the benefits of creating a site for your clan includes getting to decide how you design the layout. Be sure to show off some of your best achievements right away; if your site uses trackers to show off how many difficult bosses you've defeated, use them. If you want a public forum, be sure to have some links to recent threads on the sidebar as well. Adding a news module for updates that everyone can read also brings life to the website; frequently posting news shows that you're still an active force to be reckoned with.
Advertising the Clan with Prospective Members
However you build your site, be sure to post an update wherever your current clan members already visit; for instance, updating the Message of the Day in 'World of Warcraft' ensures any guild members see the new address upon logging in. If you need new members, consider adding your guild's name and details to clan directories or posting on gaming forums that permit that sort of soliciting; try starting with the game's official forums since many have a recruiting or advertising section for clans and guilds. For example, the 'Call of Duty' community features a section exclusively for clan recruitment.
In Feburary 2016 16,