In Feburary 2016 28,
Define your market by asking
what articles do you want to see in your magazine. What are you passionate about? At first, you may think too broadly. Narrow your focus from subject to topic, especially those topics that are underserved. An online magazine will have a better chance of success if it focuses on a niche market that has a loyal following rather than on a broad market so popular that it’s already well covered.
Test Your Market
Use a blog to test your market. This can serve two purposes: First, to discover if there is reader interest in your planned niche, and second, to increase the odds that readers will discover you. Unlike a print publication, which you can drop in storefronts and sidewalk newsstands that many people will see, it's unlikely that potential readers will stumble across your magazine’s website. A blog allows you to build a mailing list first, even if it comes slowly. That list will be your magazine’s initial subscribers.Invite other bloggers to write guest blogs on your topic or related topics, and trade links with those bloggers. Listen to their advice on shaping your magazine's direction. Be active in social media, announcing every new post. Create buzz even as you finalize plans for the magazine.
Register a Domain Name Early
As soon as you come up with the magazine’s name, register the domain URL that incorporates the name. Domain registration is cheap, and you can take your time before putting up the actual website.
Select a Content Management System
Decide on a blogging/content management system platform for your website. For your editorial department, you will likely have a mix of staff writers and editors, freelance journalists and interns. Your writers will report on stories and interview people and will likely need photos, video and audio media within their articles. Select the platform that’s best suited for handling and displaying this type of journalistic content and will still fit within your expected budget. Mike Johnston of the website CMS Critic noted that platforms such as WordPress.org, Joomla and Drupal are popular, but no single CMS platform is best in all situations. WordPress is the easiest to use, though you should use the WordPress.org version to self-host the site and sell advertising. Johnston described Joomla and Drupal as having more capabilities but generally requiring more expertise. You can choose from free and premium templates for a design that best fits your needs.For CMS platforms designed as a publishing content management system, Johnston listed Bright Spot, eZ Publish and Movable Type. The first two are open-source programs that are free to download, though eZ Publish charges for support. Movable Type has a significant yearly fee.
Determine a Budget
As you gather publishing information, you should also be developing and refining your budget. Costs to consider include:
Website development: It's a fairly low cost if you use a template and handle any customization yourself. If you bring in a web designer, the cost can run from several hundred to a few thousand dollars.
Editor: If you take that role, you don’t have to pay yourself, but you should have another income source or money set aside to meet living expenses. If you hire an editor, it should be at a substantial rate. Depending on the workload, the position can be freelance. Also plan for a separate copy editor.
Writers: Some writers will work for a byline or because they share your devotion to the magazine, but that gets old quickly. You should offer at least a token fee per article, but increase the fee to a more reasonable rate as the magazine grows.
Success won’t come quickly, so make sure you have enough funds through a small business loan, crowdfunding campaign or your own reserves to keep you going for at least a year.
Advertising Is Vital
Your online magazine will not succeed without ad sales. A contextual advertising network such as Google Adsense, Apt from Yahoo! and Microsoft Pub Center can provide pay-per-click ads on your website at no cost. Income, however, depends on your site’s traffic and how many readers click on those ads. If you want to sell ads directly, you’ll need an advertising sales staff. A local ad staff can be especially valuable if your magazine has a local or regional focus.
In Feburary 2016 28,
Posts mit dem Label blogging werden angezeigt. Alle Posts anzeigen
Posts mit dem Label blogging werden angezeigt. Alle Posts anzeigen
Sonntag, 28. Februar 2016
Donnerstag, 25. Februar 2016
How to Edit Wordpress ThemesIn Feburary 2016 25,
In Feburary 2016 25,
If you host your own Wordpress.org Blog then you will have complete access to edit and customize your Wordpress Themes. However, if you have a free blog application through Wordpress.com then you will have limited blog editing capability. Wordpress.org is for self hosted users which means that you pay for your own blog domain name and hosting. The benefit to setting up your own self hosted blog is that you have complete control of how your blog looks. Wordpress.com users can only choose their blog theme, they can't customize them.
To customize your Wordpress.org blogging application you will want to log in to your blog admin panel by going to www.yourblog.com/wp-admin - use the user name and password you setup when you first installed your blog and login to the admin area. Once inside the admin section of the blog you will want to go to the Appearance tab on the left hand side of the page on click on Appearance to drop down the options unless it is already opened then you just want to click on Editor.
From the Editor page you have the ability to edit any Wordpress themes you have uploaded to your server. On the right side of the page are different pages that you can customize or modify to meet your blogging needs. The most common files you can edit are the style sheet, header, footer, main index or home, archives, search, comments, pages, single page, theme functions, and sidebar.
If you want to change the color of your blog or alter images then you will want to do so using the Cascading Style Sheet (CSS). Most of the other files are a combination of advanced HTML and PHP so you will have to know how to read some code before attempting to edit a Wordpress theme. This is where you can change how your blog looks and decide what type of layout you would like to have. Once you learn what you would like to add or subtract from your WP blog you will most likely use this editing section to create a custom design that will set your blog apart from other bloggers.
In Feburary 2016 25,
If you host your own Wordpress.org Blog then you will have complete access to edit and customize your Wordpress Themes. However, if you have a free blog application through Wordpress.com then you will have limited blog editing capability. Wordpress.org is for self hosted users which means that you pay for your own blog domain name and hosting. The benefit to setting up your own self hosted blog is that you have complete control of how your blog looks. Wordpress.com users can only choose their blog theme, they can't customize them.
To customize your Wordpress.org blogging application you will want to log in to your blog admin panel by going to www.yourblog.com/wp-admin - use the user name and password you setup when you first installed your blog and login to the admin area. Once inside the admin section of the blog you will want to go to the Appearance tab on the left hand side of the page on click on Appearance to drop down the options unless it is already opened then you just want to click on Editor.
From the Editor page you have the ability to edit any Wordpress themes you have uploaded to your server. On the right side of the page are different pages that you can customize or modify to meet your blogging needs. The most common files you can edit are the style sheet, header, footer, main index or home, archives, search, comments, pages, single page, theme functions, and sidebar.
If you want to change the color of your blog or alter images then you will want to do so using the Cascading Style Sheet (CSS). Most of the other files are a combination of advanced HTML and PHP so you will have to know how to read some code before attempting to edit a Wordpress theme. This is where you can change how your blog looks and decide what type of layout you would like to have. Once you learn what you would like to add or subtract from your WP blog you will most likely use this editing section to create a custom design that will set your blog apart from other bloggers.
In Feburary 2016 25,
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