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Mittwoch, 24. Februar 2016

How to Create a Lead Capture Page for FreeIn Feburary 2016 24,

In Feburary 2016 24,
Sign up for an account with a free autoresponder service. These services let you create a series of email messages that the service sends out on a schedule that you choose. Autoresponder services offer form builders as a standard feature. A simple form, and one appropriate for most entry-level lead capturing, asks for a first name and email address. The autoresponder gives you a small piece of HTML code that you copy and paste into the HTML for your website or an HTML box in your content management system. The form then appears on your page. Numerous autoresponder services offer this at no cost, although some free services include advertisement in your emails to offset the service costs. Develop the email content before launching your lead capture page.
Domain and Hosting
If you already own a domain and employ a hosting service, the page itself costs you nothing. If you do not already own a domain or pay for hosting, you can get around paying for both. Numerous hosting services offer free hosting, and many provide a free sub-domain such as websitename.hostingservice.com. Free services tend to offer fewer bells and whistles, but most squeeze pages are so small and simple that it doesn’t affect page performance. Sign up with the hosting service to get the free service and sub-domain.
The Freebie
Few visitors give up their contact information for free. Internet norms dictate that giving up your email address means you get a freebie. The exact nature of the freebie depends, in part, on your business. If you deal primarily in intellectual materials, your business probably lends itself to a short report, white paper or ebook. A podcast offers a good alternative if you prefer talking to writing, and many people prefer listening to reading. If you provide a service, such as online identity protection, you might provide a checklist of simple ways to avoid identity theft without going off the grid.
Page Content
Once you get the technical elements in place and finish the preliminary content creation, develop the page content. An effective lead capture page starts with a compelling headline that identifies and promises a solution to a problem. An example headline might read, “You Can Be A Better Writer Today!” The headline identifies the problem, subpar writing, and promises a fix. The next step typically creates empathy with a short paragraph describing the individual’s plight and how the company understands it. The benefits of the freebie are described, typically with a bulleted list, and the page ends with a call to action. Calls to action ask the visitor to do something to get help with her problem, usually with a time-related word to create urgency. An example call to action might read, “Sign up now to get our 5 Steps to Better Writing Guide!”
In Feburary 2016 24,

Dienstag, 23. Februar 2016

How to Organize a Successful Job FairIn Feburary 2016 23,

In Feburary 2016 23,
The location should be large enough to accommodate both the anticipated attendees and the number of companies you hope will sign up. If you’re planning a community-wide event, such as one for an entire town or city, you might need a venue as large as a convention and events center or the state fairgrounds. A community center or hotel conference room may suffice for smaller events that feature a specific industry -- such as health care, for example -- or a particular group, such as high school students. Also, evaluate your budget before you scout locations and pick one several months in advance in case that venue has a long waiting list.
Setting a Budget
Review your budget and determine how much to allocate to each component of your job fair plan. For example, in addition to paying for a facility, you may need to rent furniture, such as chairs and tables for the booths. You’ll also need to allot money for advertising, such as the cost of printing flyers or buying print ads in the local newspaper. In addition, you’ll likely need to hire temporary workers to staff the fair. Beef up your budget by enlisting corporate sponsors. Encourage them to fund the event with sponsorship packages that include free booths at the fair and other perks.
Publicizing Your Event
To gain the most exposure and attract the most participants and corporate sponsors, get the word out early. If you’re planning a university job fair, reach out to companies who employ a large number of your alumni. Also approach companies that hire a wide range of occupations or that are important employers within your community. For example, if you’re planning an event for a small city, contact large employers that hire mostly local workers. Market your event through a variety of media, including email, corporate partnerships, traditional advertising and press releases. Your marketing materials should highlight major employers participating and outline how job seekers will benefit by attending.
Other Considerations
An effective job fair addresses the needs and concerns of your intended audience and helps job seekers with every aspect of their job search. To achieve this, enlist advocates for specific populations, such as people whose first language is not English, people with disabilities, and older job seekers, including retirees looking for part-time work. Help employers and job seekers by offering seminars on topics such as how to write an effective resume or how to comply with state and federal labor laws.
In Feburary 2016 23,

Donnerstag, 11. Februar 2016

How to Host a Go Daddy Domain on HostGatorIn Feburary 2016 11,

In Feburary 2016 11,
Select a domain name for your website. Take some time with this and make sure that the domain name you choose is descriptive and spelled correctly.
Navigate to Go Daddy (godaddy.com) and register your domain name.
Go to HostGator (hostgator.com) and register for a hosting plan for your website. Choose a plan that will suit your current and future goals. If you think you'll eventually have more than one blog in the near future, it's a good financial decision to purchase a plan that will let you host more than one site for one low price, rather than paying $5 per site each month.
After completing your host plan purchase, HostGator will send you a confirmation email thanking you for your purchase. The site will also send you an email with the subject line, 'Your HostGator Account Information.' Save this email (save a hard copy by using your computer printer, and save it in your email account).
Navigate to Go Daddy once again, and log in.
From the top navigation bar, click 'Domains' and select 'My domains' from the drop-down menu. A new page or tab (depending on your browser) will appear, listing all of the domains you've purchased from Go Daddy. Check the box next to the one you want to host on HostGator. After checking the box, a navigation bar will fill in above the domain name list.
Click 'Nameservers.' This will open up a new section at the top of your screen.
Select the 'Custom nameservers (I host my domains elsewhere)' radio button.
Open up the saved email that HostGator sent you and find the section that states, 'Your name servers:'
In the Go Daddy Nameservers Control Panel, replace the nameserver in the 'nameserver 1' box with the first value that HostGator sent you. It should look like XXXXXX.hostgator.com (with the Xs being your unique values that HostGator assigned).
Next, replace the nameserver in the 'nameserver 2' box with the second value that HostGator sent you. It should look like XXXXXX.hostgator.com (with the Xs being your unique values that HostGator gave you).
Click the orange 'Okay' button to finish the process.
Log in to your HostGator account. Add your Go Daddy domain to your hosting plan and you're done.
In Feburary 2016 11,